How to enter


There are three components to an Employer Brand Management Awards entry submission. These are the entry summary, the entry statement and the supporting materials.

Before you submit your entry online, you will need to have a single PDF document prepared for each of your entries (maximum 10MB for each entry). This should contain all of the four steps below.

In addition, if you are having difficulty deciding on the content, layout, and design of your entry, we recommend that you download the entry guide (PDF format). This is a guide to help you decide what to include in and how to shape your submission.

NB: Written supporting materials do not contribute towards the word count. Please ensure this document is no larger than 10MB.

Follow the following steps for all categories in 'Communications', 'Employer brand positioning', 'Employee journey' and 'Special recognition' categories. For the 'Best in sector' please the additional guidance below.

Need help with writing your awards entry? Contact Boost who specialise in crafting award submissions.

ENTRY GUIDANCE - 'Communications', 'Employer brand positioning', 'Employee journey' and 'Special recognition' categories.


The summary is used to brief the judges on your work. Please provide a short 300-word summary of your entry.

Your entry summary should include:

  • Details of the category you are entering into*
  • A brief description of the organisation and what they do.
  • A synopsis of the work
  • The project's relevance to the category it is being entered into.
  • Industry context – what is the company’s place within the market?
  • Budget (optional)

If you feel this work is a strong contender for more than one category, the summary should be tailored accordingly.


Write a summary statement of no more than 700 words.

The statement should cover objectives, the research and planning behind the submission, the creativity and innovation, strategy and implementation, and results.

Listed below are some useful questions to ask yourself when preparing your submission. In addition to these components, within each category, the judges are looking for, and scoring on, different criteria. Please look at the categories and ensure you are meeting the separate requirements.

The entry statement should cover:


  • What were the goals/targets?
  • What did you want to achieve?
  • Why were the objectives necessary?
  • What catalysts prompted the project/campaign to be carried out?
  • What was the brief? (optional)

NB: We advise that, where the submission is project or campaign based, that your entry includes a guide on the project brief, budget and timeframe to help put the project into context for the judges.

Research and planning

  • What research was conducted?
  • How did it represent the target audience?
  • Did the research expose any problems or additional challenges?
  • Were changes needed to meet the objectives?

Creativity and innovation

  • How was your employer brand management solution interesting/different/unique?

Strategy and implementation

  • How was the research incorporated into the strategy?
  • How did the project reach its target audience?
  • How was the strategy implemented?
  • Were there any unexpected problems or unforeseen circumstances?


  • How did you meet your objectives?
  • Were there any unexpected outcomes?
  • What was the ROI? (optional)
  • Is there any evidence to support the outcomes?
  • How was the project received internally?

*The most successful entries relate their results back to the original objectives. Although statistics can be impressive, there is no point trying to force them into the submission if they are not relevant to the brief.


Please include a selection of supporting materials that strengthen your entry by providing evidence of your achievements. Materials should illustrate your work and aid the narrative of your entry statement. It’s best to include only those materials that are directly relevant to the specific category.

Supporting materials may be included to help the judges evaluate your entry. These may include:

  • images illustrating the project or campaign
  • press coverage (up to five examples)
  • social coverage (up to five examples)
  • videos are permitted as supporting evidence for your entry. If possible, please provide a link to view the video content online (Youtube, Vimeo, embedded on the organisations site). Please note, videos in the excess length of three minutes may not be viewed in their entirety.
  • statistics: any relevant statistics (optional)
  • client feedback
  • testimonials
  • additional information about your entry, organisation, project credits or third-party organisations that contributed

*Although including supporting material is not compulsory, if it is included effectively it can make the merits of the entry more immediately apparent to the judging panel.

NB: Videos can be more than three minutes long if submitting for the best use of online video or best corporate viral campaign. We do not accept video files so please provide links and log in details if necessary. Please also ensure that there isn’t an expiration date on the video link.

Please note that the organisers cannot be held liable to changes in entrants’ site architecture or changes that may take place between submission and judging.

Need help with your awards entry? Our supporting partner, Boost Awards can do just that. Find out how their team of award experts can help, here.


ENTRY GUIDANCE - 'Best employer brand management by sector'

For entries into this category, you will need to an provide 800-word entry. Our judges want to discover why you are the employer of choice amongst your peers. Within your sector, how does your employer brand stand out to those you hope to attract, engage and retain.

This is your chance to provide some background

  • Who is the organisation?
  • What does the organisation do?
  • Where does the organisation they fit in the market?

Areas for consideration to include in your entry

  • Has anything happened in the past 18-months
    which would effect/challenge the company?
  • Sector challenges and the strategies implemented
    to respond to them
  • What is the organisation’s areas of strengths
  • Company-wide CSR initiatives
  • Learning and development opportunities
  • Reward and recognition programmes/incentives

Supporting materials
Please include a selection of supporting materials that strengthen your entry by providing evidence. Materials should aid the narrative of your statement.

  • Images
  • Press coverage (up to five examples)
  • Social coverage (up to five examples)
  • Video (up to three minutes, please include a link in the entry rather than sending the video file)
  • Statistics and/or results
  • Client feedback
  • Employee satisfaction scores
  • Testimonials
  • Glassdoor scores
  • Awards won

Note: Videos can be more than three minutes long. We do not accept video files, so please provide links and log in details if necessary. Please ensure there are no expiration dates on video links.