2021 Winners
Huge congratulations to all of the winners in the Employer Brand Management Awards 2021.
Click the winners book cover above to read more about the award-winning campaigns and employer brands.
COMMUNICATION
Best alignment of the employer value proposition with corporate brand values
Gold - GSK and Tonic
Silver - Guidewire and Ph.Creative
Bronze - SAP
Bronze - Univé and Proof Agency
Highly commended - Petrol Ofisi and Talent Brand Company
Best communication of the employer brand to the external audience
Gold - Metropolitan Police Service and Tonic
Silver - B&Q and ThirtyThree
Silver - Mars and Symphony Talent
Bronze - NatWest Group and Ph.Creative
Bronze - Signature Senior Lifestyle and WeLove9am
Best communication of the employer brand to the internal audience
Gold - The Good Care Group and Creed Comms
Silver - Mars and Symphony Talent
Silver - Orkla and Symphony Talent
Bronze - BT and Ph.Creative
Highly commended - Sage and Universum
Best short-term or one-off employer brand campaign
Gold - Southern Co-op and WeLove9am
Silver - EY
Bronze - Barclays and Tonic
Bronze - CMS and Blackbridge Communications
Highly commended - EE and ThirtyThree
Best use of digital
Gold - BT and Ph.Creative
Silver - Mars and Symphony Talent
Silver - Nexans and Symphony Talent
Bronze - Accenture and ThirtyThree
Highly commended - PwC Poland
Best social media strategy
Gold - Dixons Carphone and Tonic
Silver - BT and Ph.Creative
Bronze - Barclays and Tonic
Highly commended - Agilent and Cielo Talent
Highly commended - NatWest Group and Ph.Creative
Best integration of the employer brand in communication strategy
Gold - Adidas and Cloudfactory
Gold - DRPG
Best employer brand innovation
Gold – EY and Radancy
Silver - BT and Ph.Creative
Silver - Mars and Symphony Talent
Bronze - Nexans and Symphony Talent
Highly commended - PwC Poland
EMPLOYER BRAND POSITIONING
Best diversity and inclusion strategy
Gold - ITV and Chatter Communications
Silver - AXA UK and ThirtyThree
Bronze - SAP
Best management of the employer brand following a change of mission, positioning, or management
Gold - Philip Morris International and Dawson Walker Communications
Silver - Capita and ThirtyThree
Bronze - George at Asda and Chatter Communications
Bronze - NatWest Group and Ph.Creative
Highly commended - Open GI and DRPG
Best management of the employer brand following a merger or acquisition
Gold - London Stock Exchange Group plc and Bladonmore
Best localisation programme
Gold - Mars and Symphony Talent
Silver - Hyundai Motor Europe and BrandPointZero
Bronze - Becton Dickinson and Cielo Talent
EMPLOYEE JOURNEY
Best employee experience
Gold - William Hill and WPA Pinfold
Silver - PwC Poland
Bronze – Applus+
Best employer brand management event
Gold - EY
Silver - SAP
Bronze - Accenture and ThirtyThree
Bronze - BT Consumer and DRPG
Best brand ambassador programme
Gold - Mars and Symphony Talent
Silver - Wiser
Bronze - Booking.com and Cloudfactory
Best onboarding and/or reboarding programme
Gold - The Good Care Group and Creed Comms
Silver - Sibur and makelove agency
Bronze - BT and Ph.Creative
Best employee wellbeing initiative
Gold - Arriva and WPA Pinfold
Silver - Axiad
Bronze - Publicis Sapient
Highly commended - Places for People
SECTOR
Best employer brand management from the engineering and manufacturing sector
Gold - Hyundai Motor Europe and BrandPointZero
Silver - Nexans and Symphony Talent
Bronze - Turkish Aerospace
Best employer brand management from the financial services sector
Gold - Aviva and Blackbridge Communications
Silver - AMS and Royal London
Silver - MyCSP on behalf of Civil Service Pensions
Best employer brand management from the FMCG sector
Gold - Philip Morris International and Dawson Walker Communications
Silver - Heineken and Cloudfactory
Best employer brand management from the healthcare and pharmaceuticals sector
Gold - The Good Care Group and Creed Comms
Silver - GSK and Tonic
Bronze - Signature Senior Lifestyle and WeLove9am
Best employer brand management from the professional services sector
Gold - CMS and Blackbridge Communications
Best employer brand management from the public sector
Gold - DWP Digital and SMRS
Best employer brand management from the retail sector
Gold - Asda and Chatter Communications
Silver - Leroy Merlin and makelove agency
Best employer brand management from the technology, media and telecommunications sector
Gold - Fujitsu and Creed Comms
Silver - Telegraph Media Group and That Little Agency
Bronze - ASM and Cielo Talent
Bronze - SAP
Best employer brand management from the travel, leisure and tourism sector
Gold - Booking.com and Cloudfactory
Silver - easyJet
SPECIAL RECOGNITION
Best employer brand strategy during Covid-19
Gold - Orkla and Symphony Talent
Silver - AXA UK and ThirtyThree
Bronze - MyCSP
Highly commended - PwC Poland
Highly commended - SAP
Best ongoing commitment to employer brand management
Gold – SAP
Best creative execution of the employer brand
EY
Grand Prix
The Good Care Group and Creed Comms