The shortlist

Congratulations to all those who made the shortlist in the 2020 Employer Brand Management Awards. 

Join us at the awards ceremony to celebrate the very best in employer brand management. Book your place here>> 

 

Best alignment of the employer value proposition with corporate brand values 

Hearst and Chatter Communications

Mars and Symphony Talent

Rolls-Royce and Blackbridge Communications Ltd

SAP

Vodafone and Creed Communications

 

Best communication of the employer brand to the external audience 

Dixons Carphone and Tonic  

GVC and Ph.Creative

Nexans and Symphony Talent          

Shell

Toolstation supported by That Little Agency

 

Best communication of the employer brand to the internal audience 

GVC and Ph.Creative

Hammerson and Synergy Creative   

Mars and Symphony Talent  

MyCSP          

Cabinet Office, MyCSP and Civil Service Pensions

 

Best short-term or one-off employer brand campaign 

G4S and Creed Communications     

MET and Tonic          

Nexans and Symphony Talent          

Rolls-Royce and Blackbridge Communications Ltd  

The AA in partnership with PeopleScout and TMP

The National Trust and ThirtyThree  

 

Best diversity brand 

AXA UK and ThirtyThree       

MET and Tonic          

Sussex Police and Tonic       

Transport for London and TMP         

 

Best digital communication of the employer brand 

Dixons Carphone and Tonic  

GVC and Ph.Creative

Nexans and Symphony Talent          

RBS and Ph.Creative

Selfridges

The AA in partnership with PeopleScout and TMP  

 

Best use of social media in the management or promotion of the employer brand 

AXA UK and ThirtyThree       

GVC and Ph.Creative

MET and Tonic          

O2 and Chatter Communications      

Rolls-Royce and Blackbridge Communications Ltd

The AA in partnership with PeopleScout and TMP  

 

Best use of employer brand in customer marketing 

SAP

Best employer brand management programme following changed mission, positioning

or management 

Dixons Carphone and Tonic  

Mars and Symphony Talent  

 

Best employer brand management programme following a merger or acquisition 

GVC and Ph.Creative

TPx Communications and Cielo        

 

Best brand ambassador programme 

Elsevier          

The AA in partnership with PeopleScout and TMP

Wiser  

 

Best employee experience 

Avgust and makelove

 

Best localisation of a global employer brand management programme 

SAP

 

Best employer brand management event 

GVC and Ph.Creative

MTS and makelove   

RBS and Tonic          

Sainsbury's and TMP

SAP    

 

Best employer brand innovation 

Creed Communications         

DataArt           

SAP

The AA in partnership with PeopleScout and TMP

 

Best ongoing commitment to employer brand management 

Cabinet Office, MyCSP and Civil Service Pensions

SAP

 

Best employer brand management from the energy and utilities sector

Shell

 

Best employer brand management from the engineering and manufacturing sector

Balfour Beatty and SMRS     

Jaguar Land Rover and Creed Communications     

Nissan and makelove

 

Best employer brand management from the financial services sector

Assurant and Creed Communications          

Cabinet Office, MyCSP and Civil Service Pensions

Home Credit Bank and makelove     

RBS and Ph.Creative

 

Best employer brand management from the FMCG sector

Mars and Symphony talent

 

 

Best employer brand management from the food and beverage sector

McDonalds and MJCC          

 

Best employer brand management from the healthcare and pharmaceuticals sector

Elsevier

mydentist and SMRS

WellStar Health Systems and Cielo  

 

Best employer brand management from the professional services sector

Dentons and Tonic

 

Best employer brand management from the property, construction and facilities management sector

Places for People and Creed Communications

 

Best employer brand management from the public sector

MET and Tonic          

Transport for London and TMP         

 

Best employer brand management from the retail sector

Dixons Carphone and Tonic  

Iceland and Creed Communications 

Sainsbury's and TMP

Toolstation supported by That Little Agency

 

Best employer brand management from the technology, media and telecommunications sector

Hearst and Chatter Communications

SAP

Sky and Symphony Talent    

TPx Communications and Cielo        

 

Best employer brand management from the transport and logistics sector

Hermes and Creed Communications

The AA in partnership with PeopleScout and TMP

 

Best employer brand management from the travel, leisure and tourism sector

GVC and Ph.Creative

The National Trust and ThirtyThree  

 

‘Best creative execution of the employer brand’ and ‘Grand prix of employer brand management’ cannot be entered and the winners will be announced on the gala evening on 26 March.