The shortlist
Congratulations to all those who made the shortlist in the Employer Brand Management Awards 2025!
COMMUNICATION
Best Alignment of the Employer Value Proposition with Corporate Brand Values
Barnsley Premier Leisure and WPA Pinfold
BAT and Tonic
Epidemic Sound
Foxtons and AMS
wagamama and UnitedUs
Best Communication of the Employer Brand to the External Audience
BNP Paribas Bank Poland and Be About | Hybrid Agency
Currys and Tonic
ING
Kaufland Romania and The M Works
KPN and Clubgeist
The Intelligence Services and Stafford Long
UNIQA Poland and Be About | Hybrid Agency
Best Communication of the Employer Brand to the Internal Audience
Coca-Cola HBC and Dawson Walker
Currys and Tonic
Royal Borough Kensington & Chelsea Council and WeLove9am
Standard Chartered Bank with Symphony Talent and Casual
Syngenta
UNIQA Poland and Be About | Hybrid Agency
Best Communication of the Employer Brand to a Gen Z Audience
A&O Shearman and ThirtyThree
Barclays and Wiser
BNP Paribas and AMS
Burger King and d-artagnan
Kaufland Romania & Moldova and Minio
Kaufland Romania and v8 Interactive
Best Short-Term or One-Off Employer Brand Campaign
Babcock and Tonic
Gaucho and WeLove9am
GCHQ and Stafford Long
Royal Mail and ThirtyThree
RWE and Havas People
Sanofi
Best Use of Digital
Asda and Chatter
Campari Group and Cielo Talent Management
CD PROJEKT RED
Kaufland Romania and The M Works
ODEON and Creed Communications
WHSmith and Chatter
Best Social Media Strategy
A&O Shearman and ThirtyThree
Amdocs
Currys and Tonic
Kaufland Romania & Moldova and Minio
Kaufland Romania and v8 interactive
KPN and Clubgeist
Best Integration of the Employer Brand in Communication Strategy
BNP Paribas Bank Poland and Be About | Hybrid Agency
bp and Symphony Talent
Springer Nature
UNIQA Poland and Be About | Hybrid Agency
Best Employer Brand Innovation
bp and Symphony Talent
IHG Hotels & Resorts
Kaufland Romania and The M Works
Kaufland Romania and v8 interactive
Best Use of Data
ALDI and Brandfizz Employer Branding
KPN and Clubgeist
NatWest Group and AMS
STMicroelectronics and Human Magic
EMPLOYER BRAND POSITIONING
Best Diversity and Inclusion Strategy
bp and Symphony Talent
Elsevier
Evri and Creed Communications
National Grid
RWE and Havas People
Best Management of the Employer Brand Following a Change of Mission, Positioning, or Management
Aegon UK
BAT and Tonic
KPN and Clubgeist
Mimecast and Human Magic
Sanofi
Best Management of the Employer Brand Following a Merger or Acquisition
Drax Group and Caraffi
Roquette and Brunswick Group
UBS and Prophet
Worldpay and Wiser
Best Localisation Programme
Amdocs
Boston Consulting Group
SoftwareOne
EMPLOYEE JOURNEY
Best Employee Experience
Aegon UK
Keyloop
Merlin Entertainment and Human Magic
Sanofi
Best Employer Brand Management Event
Atlassian Williams Racing and Wiser
Coca-Cola HBC and Dawson Walker
Kaufland Romania and The M Works
Sanofi
Best Brand Ambassador Programme
Amdocs
Coca-Cola HBC and Minio
IHG Hotels & Resorts
Springer Nature
Wiser Academy X
Best Employee Wellbeing Initiative
GlobalLogic
Kernel
Keyloop
UNIQA Poland and Be About | Hybrid Agency
Best Ongoing Commitment to Employer Brand Management
Elsevier
Specsavers and ThirtyThree
BEST EMPLOYER BRAND MANAGEMENT BY SECTOR
Best Employer Brand Management by a Charity, NGO or Not-for-Profit
Cafcass and Penna
Global NGO and Tonic
Best Employer Brand Management from the Energy and Utilities Sector
bp and Symphony Talent
Drax Group and Caraffi
National Grid
Best Employer Brand Management from the Engineering and Manufacturing Sector
Babcock and Tonic
MBDA and Ceriph
Best Employer Brand Management from the Financial Services Sector
Aegon UK
BNP Paribas Bank Poland and Be About | Hybrid Agency
Standard Chartered Bank with Symphony Talent and Casual
UNIQA Poland and Be About | Hybrid Agency
Worldpay and Wiser
Best Employer Brand Management from the FMCG Sector
ALDI and Brandfizz Employer Branding
BAT and Tonic
Church & Dwight and Human Magic
Best Employer Brand Management from the Food and Beverage Sector
Coca-Cola HBC and Minio
McCain and Wiser
Best Employer Brand Management from the Healthcare and Pharmaceutical Sector
Froedtert Health and Cielo Talent Management
Johnson&Johnson and Cloudfactory
mydentist and Creed Communications
Sanofi
Best Employer Brand Management from the Industrial and Basic Materials Sector
Holcim Poland and Be About | Hybrid Agency
KUKA Hungary and Brandfizz Employer Branding
Best Employer Brand Management from the Professional Services Sector
BBL Brockdorff Rechtsanwaltsgesellschaft and DUO Werbeagentur
Booking Holdings Romania and GRF+
Boston Consulting Group
Best Employer Brand Management from the Public Sector
Cafcass and Penna
Royal Borough Kensington & Chelsea Council and WeLove9am
South Gloucestershire Council and WeLove9am
Best Employer Brand Management from the Retail Sector
Currys and Tonic
Frasers Group and Wiser
Kaufland Romania and The M Works
Best Employer Brand Management from the Sports, Travel, Leisure and Tourism Sector
easyJet and Tonic
IHG Hotels & Resorts
Best Employer Brand Management from the Technology, Media and Telecommunications Sector
Cloudera
KPN and Clubgeist
SoftwareOne
ZONE3000
Best Employer Brand Management from the Transport and Logistics Sector
Evri and Creed Communications
GOL Linhas Aéreas and HappyHouse
Maersk and TMP Worldwide
There is no shortlist for the Grand prix. Everyone shortlisted is eligible and the winner will be announced at a very special awards ceremony on 24 September, at Park Plaza Riverbank, London.