The winners

Congratulations to all the winners in the Employer Brand Management Awards 2025!

COMMUNICATION

Best Alignment of the Employer Value Proposition with Corporate Brand Values

Gold – wagamama and UnitedUs

Silver – Barnsley Premier Leisure and WPA Pinfold

Silver – Foxtons and AMS

Bronze – BAT and Tonic

Bronze – Epidemic Sound

 

Best Communication of the Employer Brand to the External Audience

Gold – ING and TBWA\NEBOKO

Gold – KPN and Clubgeist

Silver – Currys and Tonic

Silver – Kaufland Romania and The M Works

Silver – The Intelligence Services and Stafford Long

Bronze – BNP Paribas Bank Poland and Be About | Hybrid Agency

Bronze – UNIQA Poland and Be About | Hybrid Agency

 

Best Communication of the Employer Brand to the Internal Audience

Gold – Coca-Cola HBC and Dawson Walker

Silver – Currys and Tonic

Silver – Syngenta

Silver – UNIQA Poland and Be About | Hybrid Agency

Bronze – Royal Borough of Kensington & Chelsea Council and WeLove9am

Bronze – Standard Chartered Bank with Symphony Talent and Casual

 

Best Communication of the Employer Brand to a Gen Z Audience

Gold – Barclays and Wiser

Gold – Burger King and d-artagnan

Silver – A&O Shearman and ThirtyThree

Silver – BNP Paribas and AMS

Bronze – Kaufland Romania & Moldova and Minio

Bronze – Kaufland Romania and v8 Interactive

 

Best Short-Term or One-Off Employer Brand Campaign

Gold – Gaucho and WeLove9am

Gold – Royal Mail and ThirtyThree

Silver – Babcock and Tonic

Silver – GCHQ and Stafford Long

Silver – RWE and Havas People

Bronze – Sanofi

 

Best Use of Digital

Gold – Asda and Chatter

Gold – ODEON and Creed Communications

Silver – CD PROJEKT RED

Silver – Kaufland Romania and The M Works

Bronze – Campari Group and Cielo Talent Management

Highly commended – WHSmith and Chatter

 

Best Social Media Strategy

Gold – Amdocs

Gold – Currys and Tonic

Gold – Kaufland Romania & Moldova and Minio

Silver – Kaufland Romania and v8 interactive

Silver – KPN and Clubgeist

Bronze – A&O Shearman and ThirtyThree

 

Best Integration of the Employer Brand in Communication Strategy

Gold – bp and Symphony Talent

Silver – UNIQA Poland and Be About | Hybrid Agency

Bronze – BNP Paribas Bank Poland and Be About | Hybrid Agency

Highly commended – Springer Nature

 

Best Employer Brand Innovation

Gold – Kaufland Romania and v8 interactive

Silver – bp and Symphony Talent

Silver – Kaufland Romania and The M Works

Bronze – IHG Hotels & Resorts

 

Best Use of Data

Gold – KPN and Clubgeist

Silver – ALDI and Brandfizz Employer Branding

Silver – STMicroelectronics and Human Magic

Bronze – NatWest Group and AMS

 

EMPLOYER BRAND POSITIONING

Best Diversity and Inclusion Strategy

Gold – bp and Symphony Talent

Silver – National Grid

Silver – RWE and Havas People

Bronze – Elsevier

Bronze – Evri and Creed Communications

 

Best Management of the Employer Brand Following a Change of Mission, Positioning, or Management

Gold – BAT and Tonic

Silver – KPN and Clubgeist

Silver – Sanofi

Bronze – Aegon UK

Bronze – Mimecast and Human Magic

 

Best Management of the Employer Brand Following a Merger or Acquisition

Gold – Worldpay and Wiser

Silver – Drax Group and Caraffi

Silver – UBS and Prophet

Bronze – Roquette and Brunswick Group

 

Best Localisation Programme

Gold – Amdocs

Silver – SoftwareOne

Bronze – Boston Consulting Group

 

EMPLOYEE JOURNEY

Best Employee Experience

Gold – Sanofi

Silver – Aegon UK

Silver – Keyloop

Bronze – Merlin Entertainments and Human Magic

 

Best Employer Brand Management Event

Gold – Kaufland Romania and The M Works

Gold – Sanofi

Silver – Coca-Cola HBC and Dawson Walker

Bronze – Atlassian Williams Racing and Wiser

 

Best Brand Ambassador Programme

Gold – Springer Nature

Silver – Coca-Cola HBC and Minio

Bronze – Amdocs

Bronze – Wiser Academy X

Highly commended – IHG Hotels & Resorts

 

Best Employee Wellbeing Initiative

Gold – UNIQA Poland and Be About | Hybrid Agency

Silver – Kernel

Bronze – GlobalLogic

Bronze – Keyloop

 

Best Ongoing Commitment to Employer Brand Management

Gold – Elsevier

Silver – Specsavers and ThirtyThree

 

BEST EMPLOYER BRAND MANAGEMENT BY SECTOR

Best Employer Brand Management by a Charity, NGO or Not-for-Profit

Gold – Global NGO and Tonic

Silver – Cafcass and Penna

 

Best Employer Brand Management from the Energy and Utilities Sector

Gold – bp and Symphony Talent

Silver – National Grid

Bronze – Drax Group and Caraffi

 

Best Employer Brand Management from the Engineering and Manufacturing Sector

Gold – Babcock and Tonic

Silver – MBDA and Ceriph

 

Best Employer Brand Management from the Financial Services Sector

Gold – BNP Paribas Bank Poland and Be About | Hybrid Agency

Silver – Worldpay and Wiser

Bronze – Aegon UK

Bronze – Standard Chartered Bank with Symphony Talent and Casual

Bronze – UNIQA Poland and Be About | Hybrid Agency

 

Best Employer Brand Management from the FMCG Sector

Gold – BAT and Tonic

Silver – Church & Dwight and Human Magic

Bronze – ALDI and Brandfizz Employer Branding

 

Best Employer Brand Management from the Food and Beverage Sector

Gold – McCain and Wiser

Bronze – Coca-Cola HBC and Minio

 

Best Employer Brand Management from the Healthcare and Pharmaceutical Sector

Gold – Johnson & Johnson and CloudFactory

Silver – Sanofi

Bronze – Froedtert Health and Cielo Talent Management

Bronze – mydentist and Creed Communications

 

Best Employer Brand Management from the Industrial and Basic Materials Sector

Gold – Holcim Poland and Be About | Hybrid Agency

Silver – KUKA Hungary and Brandfizz Employer Branding

 

Best Employer Brand Management from the Professional Services Sector

Gold – BBL Brockdorff Rechtsanwaltsgesellschaft and DUO Werbeagentur

Silver – Booking Holdings Romania and GRF+

Bronze – Boston Consulting Group

 

Best Employer Brand Management from the Public Sector

Gold – Cafcass and Penna

Silver – South Gloucestershire Council and WeLove9am

Bronze – Royal Borough of Kensington & Chelsea Council and WeLove9am

 

Best Employer Brand Management from the Retail Sector

Gold – Currys and Tonic

Silver – Frasers Group and Wiser

Bronze – Kaufland Romania and The M Works

 

Best Employer Brand Management from the Sports, Travel, Leisure and Tourism Sector

Gold – easyJet and Tonic

Silver – IHG Hotels & Resorts

 

Best Employer Brand Management from the Technology, Media and Telecommunications Sector

Gold – SoftwareOne

Silver – ZONE3000

Bronze – Cloudera

Bronze – KPN and Clubgeist

Best Employer Brand Management from the Transport and Logistics Sector

Gold – Evri and Creed Communications

Silver – Maersk and TMP Worldwide

Bronze – GOL Linhas Aéreas and HappyHouse

 

Grand Prix

Gaucho and WeLove9am