- Keep it simple! Our judges love entries which are simple, concise and a good read.
- Whilst there are no constraints to your entry’s design and layout, our judges like a clear narrative, so make sure it’s easy to read.
- Don't use tiny font sizes to get everything on one page, our judges are not a fan of size 8 font.
- Don’t ignore the word count. A few words over is fine, but many more may seem like you’re waffling.
- The judges will be reading lots of entries – Make it an easy read and don’t over format.
- If you are submitting more than one entry into different categories, do make sure you tailor it to the category and it meets the category definition. Far too often our judges have seen an entry copied and pasted and not updated to match the category.
- Whilst it may sound obvious, too many entries continue to let themselves down through silly errors.
- Read and understand the question. Read it back and make sure it answers the question.
- Check all organisations’ names are spelt correctly. Typos will instantly establish the wrong impression.
- Ensure links/videos have no expiry date and the log-in details have been supplied.
- If you are going to mention a video, make sure you include the YouTube or vimeo link. Forgetting it doesn't impress the panel.
- Do not submit entries with other organisations’ awards logos on them.
- Take your time – don’t rush your entry.
Stick to the objective
- The most successful entries relate their results back to the original objectives.
- Although statistics can be impressive, there is no point trying to force them into the submission if they are not relevant to the brief or category.
- Clear objectives ensure the judges can appropriately assess the results.
Use convincing but informative language
- Jargon - avoid it! Our judges don’t love it. Using unnecessary jargon to make your entry sound exciting, can make it seem vague and unclear
- By utilising the correct language you have the ability to engage, excite and persuade the judges that your work above all other competitors deserves an award. Be original.
- Please stick rigidly to the word count. This is to ensure you do not 'waffle' and to ensure you succinctly deliver your message. Our judges will have a large number of entries to read and evaluate.
Provide accurate and clear information
- Ensure all cross-referenced information matches up, as our expert panel of judges will check this. For example, in the past, we have seen examples of visual evidence which is contradictory to the entry statement.
- It is preferable to provide actual figures rather than percentages. If you do use percentages however, make sure you provide the judges with a clear context of the audience/sector. This will allow the judges to understand and make better sense of your entry.
Know what and when you are entering
- If you are entering one project into multiple categories make sure you tailor your entry to fit each category.
Download the entry guide