The Employer Brand Management Awards will be judged by those tasked with their organisation’s attraction, engagement and retention strategies, regardless of where they sit in the organisation – HR, internal or corporate communications.

Each category has separate criteria for judging and a points-based system. Within the categories section, there is a detailed look at the areas on which the judges will focus in their deliberation.

We have two slots for representatives from creative agencies and they are given to the previous year's winners of the 'Best creative execution of the employer brand' and the 'Grand prix'.

Below you can find our esteemed 2023 panel. If you are interested in joining this panel please contact michelle.manton@communicatemagazine.co.uk


Catherine Adenle

Senior director, employer brand, ELSEVIER

Catherine Adenle is the Senior director Employer Brand at Elsevier, a global leader in information and analytics helping researchers and healthcare professionals advance science and improve health outcomes. Catherine leads the company’s employer brand agenda to drive and expand external awareness, employer reputation, consideration and preference. At Elsevier, she built an award-winning advocacy program, implemented the employer brand social media strategy and function by evolving the employer brand identity. With a following on Twitter and LinkedIn, she’s cited as one of the top 20 AI Influencers, Top 50 Influencers for WIT and Top 100 Global Thought Leaders and Influencers to follow.

Reinold Aryee

Employer brand, social and content lead, Holland and Barrett

Holland & Barrett is a retailer transitioning to become an omnichannel wellness brand. The ambition is to become the leading player in global wellness, supporting customers on their personal wellness journeys through a mix of health services.

As an Employer brand, social and content lead, Reinold defines, builds and leads the employer brand and social strategy to raise the profile of Holland & Barrett as an employer of choice.

Reinold loves creating value-led content to form a connection with candidates, bringing the employer brand to life. He's passionate about DEI, social media, storytelling, and technology. In his spare time, he’s either travelling, cycling, or taking photographs.

Simon Barrow Final

Simon Barrow

Creator of the employer brand concept

Simon created the employer brand approach to management, now a subject which gets over one million results on Google. Simon was founder and chairman of the employer brand consultancy People in Business which he sold to US private equity group TMP Worldwide in August 2007.

Kenty Brumant

Senior manager of global employer brand and recruitment marketing, Thermo Fisher Scientific

As the Senior Manager of Global Employer Brand & Recruitment Marketing, Kenty is responsible for identifying, developing and implementing global and localized strategies, campaigns and tactics focused on driving Talent Attraction and Acquisition capabilities to enable business growth across Thermo Fisher Scientific business groups globally. He act as a strategic partner for the business groups playing a critical role in enabling their growth and success by providing innovative talent attraction solutions to identify, attract and nature the talent required to support the day to day base business growth as well as expansions and acquisitions aligned to key business goals and objectives.

Kenty is especially keen on channel diversification, optimisation and adoption as it relates to different markets and cultures and is always on the lookout for the next new innovation in recruitment marketing and employer branding. In his spare time, he’s an avid traveller on the lookout for the next “it” destination. He’s also a proud Arsenal supporter and an eternally optimistic that the glory days will soon return.

Andrew Farmer

Senior manager, global employer brand communications, White & Case LLP

Andrew Farmer is a senior brand and communications leader with deep experience of working with global organisations to transform and communicate their employee value proposition (EVP) and employer brand to attract, retain and engage the best talent. His experience includes working on a number of strategic HR/Talent programmes and initiatives, including employer brand management and EVP strategy at a global and local level, recruitment marketing, diversity and inclusion, internal and change management communications and digital and social media management. Andrew is currently working at White & Case LLP, leading global employer brand communications.

Jona Gjini

Head of employer brand, Ledger

Jona is an expert in branding and communications. She is currently the Head of employer brand at Ledger, the world's most secure hardware wallet, after over seven years with Vodafone as well as some consulting and entrepreneurial experience. As an avid traveler with a soft spot for Asia, she is curious about different cultures, speaks Mandarin amongst four other languages and writes a food blog inspired by Asian cuisine.

Melony Gouna

Employer brand and attraction manager, wagamama

Recently joining wagamama as employer brand and attraction manager, Melony is playing a key role in establishing and reigniting wagamama’s voice as an employer of choice in the hospitality industry.

Her RPO and employer brand agency background has brought real breadth to her expertise, delivering consumer-grade solutions and campaigns underpinned by a clear and differentiated message for a range of global clients. Her experience spans from data-driven employee value proposition development to multi-channel brand activation across online and offline touchpoints. Melony is an agile and creative thinker with a passion for bringing authentic and compelling people stories, concepts and campaigns to life in the most effective way.

Sukhi Kandola

International Employer Brand & Recruitment Marketing Lead at DLA Piper

Sukhi leads International Employer Brand and Recruitment Marketing for DLA Piper, currently overseeing EMEA and Asia Pacific regions.  With over 15 years of recruitment experience within both student and experience hire, Sukhi is passionate about actively building a diverse culture that empowers authentic storytelling and making bold creative decisions elevating employer brand outputs to meet organisational objectives on brief, on time and on budget

Rob Lewis

EMEA talent marketing strategist, Kyndryl

Rob is an experienced employer brand professional with a passion for digital marketing, social media, and creative storytelling.

From a background in FMCG with regional and global roles at Kellogg’s and Mondelēz International, Rob moved to L’Oréal to lead their employer brand strategy into local market. 

He now works for Kyndryl as their EMEA Talent Marketing Lead, refining the candidate message, devising campaign strategy and GTM activations, and trying to create cool content!

From employer brand marketing, end-to-end recruitment and still managing to be data-driven in decision-making, Rob can bring experience in a number of areas.

Munteha Mangan

Chief of Employer Branding, Turkish Aerospace

Munteha is Chief of Employer Branding at Turkish Aerospace since 2019.  He first met with "Employer Branding" while he was working for a digital employer branding platform in 2008. After 15 years of operations and communications experience including 12 years of mid-level and top-level management experience with a proven success in different functions across several sectors, he is now leading Employer Brand Communications of the sector’s fastest-groving company of Turkiye with a record-breaking and award-winning performance.

Kat Ogunsanwo

Internal communications and employer brand manager, Camelot

Kat is the Senior Internal Communications and Employer Brand Manager for Camelot and has been in this role since 2019.


Her 15-year people-focussed career spans across a number of organisations specialing in recruitment, people experience, employer brand, engagement, and internal communications.


She developed the Camelot EVP, built an authentic employer brand to support it, and has since embedded it internally in her current role.

Dan Smith

Head of employee communication and engagement, Govia Thameslink Railway Limited

Dan has worked in PR, branding and employee communications for over 15 years for a range of well-known names such as Virgin Atlantic, British Airways and the NHS.

Since 2017, Dan has been leading internal communications, engagement and branding for train companies, including Virgin Trains East Coast where he led the development of the company’s new people purpose and values as it was taken under public ownership by the Department for Transport in 2018, forming London North Eastern Railway, or LNER.

Today, Dan heads up the employee communications and engagement team at GTR, the UK’s biggest train operator. He’s also a Fellow of, and mentor for, the Institute of Internal Communications.

Katie Sparrowhawk

Talent acquisition leader, Amazon Stores EMEA

Katie Sparrowhawk has been leading talent acquisition across Amazon’s EMEA Retail business since January 2022, and prior to that has a range of experience leading Talent Acquisition and recruitment teams most recently at the BBC and BBC Studios, and Cancer Research UK.  Katie has over 14 years of recruitment experience in industries such as not for profit, financial regulation and financial services, across experienced hires and campus recruitment.

Amy Turner

Former global employer brand manager, Paddle

Amy recently held the position of Global Employer Brand Manager at Paddle, the only complete payments infrastructure provider for SaaS companies. Previously she has managed employer brand at Bumble and Camelot (The National Lottery).

With a background in social media, content marketing and employee engagement, Amy loves using content and creative storytelling to bring an EVP to life. She is passionate about DEI and while at Bumble, co-founded the Bumble Tech Academy, a program to recruit, train and employ junior developers from underrepresented genders.

Caroline Winder

Managing partner, Havas People

Caroline Winder is a Managing Partner at Havas People – a global talent communications agency. With over 20 years of experience in the industry, Employer branding is an area of marketing that continues to inspire her. She loves the variety of looking inside different company cultures to understand what makes those businesses tick, and enjoys working with clients who recognise that their strategic approach to talent is a priority for ensuring business success. During her career, Caroline has worked on some of the most complex brands in the market including adidas, AXA, McDonalds, PwC, RBS, Royal Mail and RWE.