2017 winners

Many congratulations to our wonderful 2017 winners for the Employer Brand Management Awards. 

Download the winners book above to read about the winning campaigns and employer branding projects. Discover the 2017 winners list below.

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Best alignment of the employer value proposition with corporate brand values

Gold - HomeServe and WPA Pinfold

Silver - SAP

Bronze - ING

Bronze - TrustFord and CA3

Highly commended - Lewis Silkin and Living Group

 

Best communication of the employer brand to the external audience

Gold - Police Now and Tonic

Silver - Benefit Cosmetics and Havas People

Silver – The British Army and Tonic

Bronze - McDonald's and ThirtyThree

Highly commended – Dixons Carphone and Hodes UK

Highly commended - Rotherham Metropolitan Borough Council and Emperor

 

Best short-term or one-off employer brand campaign

Gold – The British Army and Tonic

Silver – Philips

Silver - Unilever and Hodes UK

Bronze - Bard EMEA and Creed Communications

Highly commended - Compass Group and Blackbridge Communications

 

Best communication of the employer brand to the internal audience

Gold - HomeServe and WPA Pinfold

Silver - ODEON Cinemas Group and Synergy Creative

Bronze - Dixons Carphone and Hodes UK

Highly commended - AB InBev and MSLGROUP UK

Highly commended - SAP

 

Best diversity brand

Gold - Airbus and Petrus Communications

Bronze - Ericsson and Talent Works International

Highly commended – SAP

 

Best digital communication of the employer brand

Gold - The British Army and Tonic

Silver - Police Now and Tonic

Silver - Unilever and Hodes UK

Bronze - ING

Highly commended - Johnson & Johnson and Omobono

 

Best use of social media in the management or promotion of the employer brand

Gold - The British Army and Tonic

Silver - AB InBev and MSLGROUP UK

Bronze - Unilever and Hodes UK

Highly commended - Dixons Carphone and Hodes UK

 

Best use of the employer brand in customer marketing

Gold - RunMyProcess and Pixeldot

 

Best employer brand management programme following changed mission, positioning or management

Gold - Police Now and Tonic

Silver - ING

Bronze – Philips

Highly commended – SAP

 

Best employer brand management programme following a merger or acquisition

Silver – Paysafe

Highly commended - Assurant and Creed Communications

 

Best alumni programme

Gold – Barclays

Silver - Airbus and Petrus Communications

Bronze – SAP

 

Best brand ambassador programme

Gold - Benoy and Hodes UK

Silver - Johnson & Johnson and Omobono

Bronze – Paysafe

Bronze - Unilever and Hodes UK

Highly commended – Dell

 

Best localisation of a global employer brand management programme

Gold – SAP

Silver - wagamama and Talent Works International

Bronze - Amplifon and Hodes UK

Highly commended - Mars and Tonic

 

Best employer brand management event

Gold - The British Army and Tonic

Silver – Just

Bronze – EE and drp

Bronze – SAP

Highly commended - Airbus and Petrus Communications

 

Best employer brand innovation

Gold - SAP - Assessments

Silver – ING

Bronze – SAP - Life at SAP Illustrated

 

Best ongoing commitment to employer brand management

Gold – COOK

Silver – ODEON Cinemas Group

Bronze - Dixons Carphone and Hodes UK

Highly commended – SAP

 

Best employer brand from the charity/NGO/NFP sector

Gold - Police Now and Tonic

 

Best employer brand from the engineering & manufacturing sector

Silver – Edwards Vacuum Techniques and Home

Bronze - Laing O’ Rourke and Wardour

Highly commended - Airbus and Petrus Communications

 

Best employer brand from the financial services sector

Gold- LV= and ThirtyThree

Bronze - Assurant and Creed Communications

Highly commended – ING

 

Best employer brand from the food & beverage sector

Gold – McDonald’s and ThirtyThree

 

Silver - wagamama and Talent Works International

 

Best employer brand from the healthcare & pharmaceuticals sector

Gold - mydentist and Creed Communications

Silver - Bard EMEA and Creed Communications

Bronze - HCA Healthcare UK and Blackbridge Communications

 

Best employer brand from the professional services sector

Gold - Lewis Silkin and Living Group

 

Best employer brand from the public sector

Gold - The British Army and Tonic

Silver - Rotherham Metropolitan Borough Council and Emperor

 

Best employer brand from the retail sector

Gold - TrustFord and CA3

 

Best employer brand from the technology, media & telecommunications sector

Silver - SAP

Bronze - RunMyProcess and Pixeldot

 

Best employer brand from the utilities sector

Gold - HomeServe and WPA Pinfold

 

Best creative execution of the employer brand

Benefit Cosmetics and Havas People

 

Grand Prix of employer brand management 2017

Police Now and Tonic