2021 winners
Many congratulations to our wonderful 2021 winners for the Employer Brand Management Awards.
Download the winners book above to read about the winning campaigns and employer branding projects. Discover the 2021 winners list below.
COMMUNICATION
Best alignment of the employer value proposition with corporate brand values
Gold - GSK and Tonic
Silver - Guidewire and Ph.Creative
Bronze - SAP
Bronze - Univé and Proof Agency
Highly commended - Petrol Ofisi and Talent Brand Company
Best communication of the employer brand to the external audience
Gold - Metropolitan Police Service and Tonic
Silver - B&Q and ThirtyThree
Silver - Mars and Symphony Talent
Bronze - NatWest Group and Ph.Creative
Bronze - Signature Senior Lifestyle and WeLove9am
Best communication of the employer brand to the internal audience
Gold - The Good Care Group and Creed Comms
Silver - Mars and Symphony Talent
Silver - Orkla and Symphony Talent
Bronze - BT and Ph.Creative
Highly commended - Sage and Universum
Best short-term or one-off employer brand campaign
Gold - Southern Co-op and WeLove9am
Silver - EY
Bronze - Barclays and Tonic
Bronze - CMS and Blackbridge Communications
Highly commended - EE and ThirtyThree
Best use of digital
Gold - BT and Ph.Creative
Silver - Mars and Symphony Talent
Silver - Nexans and Symphony Talent
Bronze - Accenture and ThirtyThree
Highly commended - PwC Poland
Best social media strategy
Gold - Dixons Carphone and Tonic
Silver - BT and Ph.Creative
Bronze - Barclays and Tonic
Highly commended - Agilent and Cielo Talent
Highly commended - NatWest Group and Ph.Creative
Best integration of the employer brand in communication strategy
Gold - Adidas and Cloudfactory
Gold - DRPG
Best employer brand innovation
Gold – EY and Radancy
Silver - BT and Ph.Creative
Silver - Mars and Symphony Talent
Bronze - Nexans and Symphony Talent
Highly commended - PwC Poland
EMPLOYER BRAND POSITIONING
Best diversity and inclusion strategy
Gold - ITV and Chatter Communications
Silver - AXA UK and ThirtyThree
Bronze - SAP
Best management of the employer brand following a change of mission, positioning, or management
Gold - Philip Morris International and Dawson Walker Communications
Silver - Capita and ThirtyThree
Bronze - George at Asda and Chatter Communications
Bronze - NatWest Group and Ph.Creative
Highly commended - Open GI and DRPG
Best management of the employer brand following a merger or acquisition
Gold - London Stock Exchange Group plc and Bladonmore
Best localisation programme
Gold - Mars and Symphony Talent
Silver - Hyundai Motor Europe and BrandPointZero
Bronze - Becton Dickinson and Cielo Talent
EMPLOYEE JOURNEY
Best employee experience
Gold - William Hill and WPA Pinfold
Silver - PwC Poland
Bronze – Applus+
Best employer brand management event
Gold - EY
Silver - SAP
Bronze - Accenture and ThirtyThree
Bronze - BT Consumer and DRPG
Best brand ambassador programme
Gold - Mars and Symphony Talent
Silver - Wiser
Bronze - Booking.com and Cloudfactory
Best onboarding and/or reboarding programme
Gold - The Good Care Group and Creed Comms
Silver - Sibur and makelove agency
Bronze - BT and Ph.Creative
Best employee wellbeing initiative
Gold - Arriva and WPA Pinfold
Silver - Axiad
Bronze - Publicis Sapient
Highly commended - Places for People
SECTOR
Best employer brand management from the engineering and manufacturing sector
Gold - Hyundai Motor Europe and BrandPointZero
Silver - Nexans and Symphony Talent
Bronze - Turkish Aerospace
Best employer brand management from the financial services sector
Gold - Aviva and Blackbridge Communications
Silver - AMS and Royal London
Silver - MyCSP on behalf of Civil Service Pensions
Best employer brand management from the FMCG sector
Gold - Philip Morris International and Dawson Walker Communications
Silver - Heineken and Cloudfactory
Best employer brand management from the healthcare and pharmaceuticals sector
Gold - The Good Care Group and Creed Comms
Silver - GSK and Tonic
Bronze - Signature Senior Lifestyle and WeLove9am
Best employer brand management from the professional services sector
Gold - CMS and Blackbridge Communications
Best employer brand management from the public sector
Gold - DWP Digital and SMRS
Best employer brand management from the retail sector
Gold - Asda and Chatter Communications
Silver - Leroy Merlin and makelove agency
Best employer brand management from the technology, media and telecommunications sector
Gold - Fujitsu and Creed Comms
Silver - Telegraph Media Group and That Little Agency
Bronze - ASM and Cielo Talent
Bronze - SAP
Best employer brand management from the travel, leisure and tourism sector
Gold - Booking.com and Cloudfactory
Silver - easyJet
SPECIAL RECOGNITION
Best employer brand strategy during Covid-19
Gold - Orkla and Symphony Talent
Silver - AXA UK and ThirtyThree
Bronze - MyCSP
Highly commended - PwC Poland
Highly commended - SAP
Best ongoing commitment to employer brand management
Gold – SAP
Best creative execution of the employer brand
EY
Grand Prix
The Good Care Group and Creed Comms